Pinterest ups focus on brand as is looks to drive user growth and retention
Chris SutcliffeThe interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
Chris Sutcliffe
Asos’s sales down as drag from promotional marketing continues
Chris SutcliffeThe online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
Representation, collaboration, debt: 5 interesting stats to start your week
Chris SutcliffeFrom a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
Consumer confidence rises but more questions than answers remain
Chris SutcliffeThe latest GfK Consumer Confidence Barometer reveals that even as optimism around personal finances rises, the public remains hesitant to spread the wealth.
Plan for the distraction: Research reveals the impact of audio on ad cut-through
Chris SutcliffeResearch from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
Pernod Ricard looks to effectiveness drive to outperform bigger spending rivals
Chris SutcliffeThe drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Ocado credits discounting and customer acquisition strategy for return to revenue growth
Chris SutcliffeThe online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
Absolut and Durex among brands shortlisted for Channel 4’s diversity award
Chris SutcliffeThe broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
Inflation, imposter syndrome, brand infidelity: 5 interesting stats to start your week
Chris SutcliffeGet up to speed on the most vital stats of the week with our handy roundup.
Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.