The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
The consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.
Primark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
The death of the third-party cookie has been protracted, but that has given customer-facing brands time to get their plans in order.
The online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.
Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
The electronics company is highlighting its innovation heritage in a campaign aimed at owning a new category of artificial intelligence-powered products, a move that sees it dial up its brand credentials to drive consideration.
The online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
After the refresh of its entire proposition in October, EE is leveraging its stock of data to grow revenue around gaming audiences.
After many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
Supermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
The supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.