What was the key to success for retailers over Christmas?
Sarah VizardThe big festive winners this year looked beyond price and promotions to offer cash-strapped consumers great service and convenience.
The top 10 Christmas YouTube ads in 2017
Leonie RoderickWhile the John Lewis Christmas ad might have faced mixed reviews from the marketing community, it came out on top of YouTube’s list.
Hack your Christmas: Gather competitor intelligence while shopping
Michael BarnettInspiring ideas to expand your mind over the festive period.
Blockbuster ads fight product promotions for shrinking Christmas spend
Thomas HobbsRetailers are taking very different approaches to their 2017 festive advertising as each bid to persuade cash-strapped Brits to spend big this Christmas.
McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success
Leonie RoderickThe fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.
Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Marketing Week ReportersDebenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
Sainsbury’s drops ‘Christmas ad specials’ for festive singalong
Sarah VizardThe supermarket says it made a “definite conscious” decision to move away from one-off Christmas ads in favour of a more consistent brand approach.
Waitrose goes black and white as Christmas ad focuses on community spirit
Sarah VizardWaitrose is hoping to reconnect people with the emotion of Christmas as it tells the story of a group of local villagers trapped in a snowstorm.
Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad
Leonie RoderickHas John Lewis once again have a commercial success on its hands with its ‘Moz The Monster’ Christmas ad? Six senior marketers weigh in.
John Lewis Christmas campaigns: Watch all the ads from the past 7 years
Leonie RoderickTake a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
Debenhams returns to emotional storytelling with campaign to help shoppers find their fairytale Christmas
Sarah VizardDebenhams is evolving its ‘Found It’ messaging to tell the story of Cinderella, and hopes the focus on storytelling will “seduce and inspire” shoppers.
Boots focuses on ‘meaningful gifting’ in Christmas ad campaign
Sarah VizardBoots aims to show how the right gift can bring back fond memories in its first Christmas ad campaign by new agency Ogilvy.
John Lewis returns to ‘heartwarming’ Christmas ads with Moz the Monster
Leonie RoderickThe retailer said it would look to “shake things up” after last year’s humorous Buster the Boxer ad, but has instead returned its focus to creating an ad that will pull on people’s heartstrings.
Morrisons’ series of Christmas ads show how families prepare for the festive season
Sarah VizardMorrisons is continuing its marketing strategy of focusing on its colleagues and the products it makes fresh in-store in its Christmas push.
Aldi brings back Kevin the Carrot as it looks to repeat last year’s Christmas ‘success’
Leonie RoderickAldi says it is bringing back last year’s popular Kevin the Carrot character after the campaign helped the discounter grow sales by 15.1% and won “the hearts and minds” of consumers.
M&S tells the story of how Paddington saved Christmas in ‘feel-good’ festive campaign
Sarah VizardMarks & Spencer is hoping a tie-up with Paddington bear will help it create a “memorable, disruptive and commercially impactful” Christmas ad campaign.
Tesco and Lidl’s festive ads channel the quirky personas of modern Britain
Charlotte RogersThe supermarket rivals are looking to demonstrate their relevance for consumers by celebrating the British public’s quirky “festive personalities”.
Asda says confidence has returned to its advertising as it debuts Christmas TV spot
Thomas HobbsThe ‘big four’ supermarket has shown signs of recovery over recent months and its top marketer says confidence is returning to the brand’s advertising.
Argos believes ‘fun and uplifting’ ads will be most powerful this Christmas
Thomas HobbsAs it launches an elf-filled Christmas campaign, Argos says it isn’t interested in making emotional festive ads like John Lewis.
EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Currys PC World kicks off Christmas ad season as worries swirl over festive spending
Leonie RoderickThe retailer is giving its credit options a prominent position in its Christmas campaign as it looks to get people spending on big ticket items in a challenging retail environment.
Consumers show ‘worrying enthusiasm for spending’ as Christmas approaches
Thomas HobbsWhile this might sound like good news for retailers, GfK warns that the trend is more “worrying than reassuring” as pressure on consumer spending grows.