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Christmas 2017

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Analysis Uncategorized

What was the key to success for retailers over Christmas?

Sarah Vizard

The big festive winners this year looked beyond price and promotions to offer cash-strapped consumers great service and convenience.

16 Jan 2018 7:00 am
Marks & Spencer's Christmas campaign featuring Paddington bear
News Uncategorized

The top 10 Christmas YouTube ads in 2017

Leonie Roderick

While the John Lewis Christmas ad might have faced mixed reviews from the marketing community, it came out on top of YouTube’s list.

14 Dec 2017 2:04 pm
Analysis Uncategorized

Hack your Christmas: Gather competitor intelligence while shopping

Michael Barnett

Inspiring ideas to expand your mind over the festive period.

11 Dec 2017 6:00 am
News Uncategorized

Blockbuster ads fight product promotions for shrinking Christmas spend

Thomas Hobbs

Retailers are taking very different approaches to their 2017 festive advertising as each bid to persuade cash-strapped Brits to spend big this Christmas.

20 Nov 2017 7:30 am
News Uncategorized

McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success

Leonie Roderick

The fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.

15 Nov 2017 11:49 am
News Uncategorized

Revealed: Marketing Week readers’ favourite Christmas ad of 2017

Marketing Week Reporters

Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.

Sainsbury's Christmas ad campaign
News Uncategorized

Sainsbury’s drops ‘Christmas ad specials’ for festive singalong

Sarah Vizard

The supermarket says it made a “definite conscious” decision to move away from one-off Christmas ads in favour of a more consistent brand approach.

12 Nov 2017 7:45 pm
waitrose christmas campaign
News Uncategorized

Waitrose goes black and white as Christmas ad focuses on community spirit

Sarah Vizard

Waitrose is hoping to reconnect people with the emotion of Christmas as it tells the story of a group of local villagers trapped in a snowstorm.

12 Nov 2017 6:00 am
John Lewis Christmas
4 Comments
News Uncategorized

Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad

Leonie Roderick

Has John Lewis once again have a commercial success on its hands with its ‘Moz The Monster’ Christmas ad? Six senior marketers weigh in.

10 Nov 2017 2:49 pm
Analysis Uncategorized

John Lewis Christmas campaigns: Watch all the ads from the past 7 years

Leonie Roderick

Take a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.

10 Nov 2017 1:30 pm
debenhams christmas campaign
News Uncategorized

Debenhams returns to emotional storytelling with campaign to help shoppers find their fairytale Christmas

Sarah Vizard

Debenhams is evolving its ‘Found It’ messaging to tell the story of Cinderella, and hopes the focus on storytelling will “seduce and inspire” shoppers.

10 Nov 2017 12:01 am
Boots Christmas ad campaign
News Uncategorized

Boots focuses on ‘meaningful gifting’ in Christmas ad campaign

Sarah Vizard

Boots aims to show how the right gift can bring back fond memories in its first Christmas ad campaign by new agency Ogilvy.

10 Nov 2017 12:01 am
John Lewis Moz Christmas
News Uncategorized

John Lewis returns to ‘heartwarming’ Christmas ads with Moz the Monster

Leonie Roderick

The retailer said it would look to “shake things up” after last year’s humorous Buster the Boxer ad, but has instead returned its focus to creating an ad that will pull on people’s heartstrings.

10 Nov 2017 12:01 am
Morrisons Christmas campaign
News Uncategorized

Morrisons’ series of Christmas ads show how families prepare for the festive season

Sarah Vizard

Morrisons is continuing its marketing strategy of focusing on its colleagues and the products it makes fresh in-store in its Christmas push.

9 Nov 2017 11:33 am
Aldi Christmas
News Uncategorized

Aldi brings back Kevin the Carrot as it looks to repeat last year’s Christmas ‘success’

Leonie Roderick

Aldi says it is bringing back last year’s popular Kevin the Carrot character after the campaign helped the discounter grow sales by 15.1% and won “the hearts and minds” of consumers.

7 Nov 2017 12:01 am
M&S Christmas campaign featuring Paddington bear
News Uncategorized

M&S tells the story of how Paddington saved Christmas in ‘feel-good’ festive campaign

Sarah Vizard

Marks & Spencer is hoping a tie-up with Paddington bear will help it create a “memorable, disruptive and commercially impactful” Christmas ad campaign.

7 Nov 2017 12:01 am
Lidl Christmas campaign 2017
News Uncategorized

Tesco and Lidl’s festive ads channel the quirky personas of modern Britain

Charlotte Rogers

The supermarket rivals are looking to demonstrate their relevance for consumers by celebrating the British public’s quirky “festive personalities”.

6 Nov 2017 12:00 pm
News Uncategorized

Asda says confidence has returned to its advertising as it debuts Christmas TV spot

Thomas Hobbs

The ‘big four’ supermarket has shown signs of recovery over recent months and its top marketer says confidence is returning to the brand’s advertising.

3 Nov 2017 3:10 pm
News Uncategorized

Argos believes ‘fun and uplifting’ ads will be most powerful this Christmas

Thomas Hobbs

As it launches an elf-filled Christmas campaign, Argos says it isn’t interested in making emotional festive ads like John Lewis.

3 Nov 2017 12:00 am
christmas advertising
News Uncategorized

EasyJet flies with Santa Claus to surprise customers – The Marketing Week Christmas blog 2017

Marketing Week Reporters

Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.

1 Nov 2017 1:07 pm
currys pc world christmas ad
News Uncategorized

Currys PC World kicks off Christmas ad season as worries swirl over festive spending

Leonie Roderick

The retailer is giving its credit options a prominent position in its Christmas campaign as it looks to get people spending on big ticket items in a challenging retail environment.

1 Nov 2017 7:45 am
News Uncategorized

Consumers show ‘worrying enthusiasm for spending’ as Christmas approaches

Thomas Hobbs

While this might sound like good news for retailers, GfK warns that the trend is more “worrying than reassuring” as pressure on consumer spending grows.

31 Oct 2017 12:01 am
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