Christmas ad campaigns 2011

The major retailers are rolling out their Christmas ad campaigns. Take a look at some of them here.


Morrisons’ ad stars Freddie Flintoff, Bruce Forsyth and chefs Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth to promote the new M Kitchen range. The supermarket says it is its biggest ever TV ad. Created By DLKW.


M&S is featuring the 16 X Factor finalists singing “When You Wish Upon A Star” in its festive offering. The TV slots will be edited to reflect the remaining contestants as the competition continues. Created by Rainey Kelly Campbell Roalfe/Y&R. See more of RKCR/Y&R’s creative work on Pitch.

John Lewis

John Lewis has carried on its strategy of using covers of classic songs by new bands in its TV ad campaigns by featuring a version of The Smiths “Please, please, please, let me get what I want” by singer songwriter Slow Moving Millie. Created by Adam & Eve.


Waitrose brought back celebrity chefs Heston Blumenthal and Delia Smith to “serve up a little magic” for its Christmas food ads. Created by BBH. See more of BBH’s creative work on Pitch.


The Boots Girls are back for this festive season – this time Mission Impossible style to get everything done in time for Christmas. Created by Mother.


Dixons has turned to the dark side for its Christmas ads, carrying on the partnership with Star Wars creator Lucas Films. Created by M&C Saatchi.See more of M&C Saatchi’s creative work on Pitch.

The Perfume Shop

The Perfume Shop have made a departure for this year’s Christmas activity. Opting for a brand campaign rather than its usual focus on price and product promotions, in a bid to raise awareness of its own brand as well as the perfume brands it sells.


Asda is touting an upmarket Christmas and has partnered with top cookery school Leiths to develop a range of premium Christmas recipes for its Extra Special Range.


Tesco’s Christmas brand ad campaign celebrates “real” customers and Tesco staff in 12 UK cities as they prepare for Christmas. Created by The Red Brick Road.


Jamie Oliver stars in his last ad for Sainsbury’s this Christmas, in the supermarket’s panto-themed campaign. Created by ad agency AMV BBDO.



Contents and context are as crucial as targeting

Michael Nutley

The recently developed relationship between targeting and creative poses a challenge to agency business models. The big trends in digital advertising during the past 12 months have all been about improving targeting, and by extension all about data. The tail end of last year was dominated by the adoption of retargeting by online retailers, and […]


    Leave a comment