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Join Sir John Hegarty for our world record attempt at the Festival of Marketing
Sarah VizardThis year, the Festival of Marketing will be holding a Guinness World Record attempt and you can be part of it.
Marketers increasingly hiring returning mothers
Leonie RoderickThe marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
Personalisation: a short-term fad or long-term engagement strategy?
Leonie RoderickAs more brands seek to connect with consumers on an emotional level, personalisation has become a novel way to reach out to the masses. But is it more than just a fad?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.