Join Sir John Hegarty for our world record attempt at the Festival of Marketing
Sarah VizardThis year, the Festival of Marketing will be holding a Guinness World Record attempt and you can be part of it.
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Marketers increasingly hiring returning mothers
Leonie RoderickThe marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
Personalisation: a short-term fad or long-term engagement strategy?
Leonie RoderickAs more brands seek to connect with consumers on an emotional level, personalisation has become a novel way to reach out to the masses. But is it more than just a fad?
Budgeting and changing strategy: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.