Join Sir John Hegarty for our world record attempt at the Festival of Marketing
Sarah VizardThis year, the Festival of Marketing will be holding a Guinness World Record attempt and you can be part of it.
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Marketers increasingly hiring returning mothers
Leonie RoderickThe marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
Personalisation: a short-term fad or long-term engagement strategy?
Leonie RoderickAs more brands seek to connect with consumers on an emotional level, personalisation has become a novel way to reach out to the masses. But is it more than just a fad?
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?