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Cadbury axes Wispa brand name

Marketing Week

Cadbury Trebor Bassett is ditching the Wispa brand and relaunching the chocolate bar as Dairy Milk Bubbles. The move is part of a strategy to bring all of its small brands under the Dairy Milk umbrella. Caramel and Turkish Delight will also be bought under the brand and will now be made with Dairy Milk […]

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