Chrysalis Group, the radio and music company, has announced that pre-tax profits for the six months to February 26 have declined to &£2.1m from &£6.1m for the same period last year. Turnover was slightly up at &£68.6m, from &£67.7m.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.