Chrysalis Radio has appointed Sky Networks director of marketing Barnaby Dawe as managing director of London station Heart 106.2. He replaces Steve Parkinson, who left the radio group to join EMAP as national brand director.
Standard Life, Europe’s largest mutual life assurance company, has started talks with creative agencies about a campaign heralding its proposed demutualisation next year. It is expected to put out to pitch a through-the-line brief focusing on its corporate brand rather than the four core companies in the Standard Life group. The core businesses are The […]
Travel company Cosmos is conducting a major review of its advertising business, worth &£5.5m, as it plans a major campaign for next year. The company has also put the media buying for five of its brands out to tender and is holding a pitch for the creative account of its biggest brand, Cosmos Holidays. Cosmos […]
Yell, the UK telephone directory publisher, is buying US directory company TransWestern for $1.6bn (&£829m). The deal will see Yell’s US arm, Yellow Book, become the fifth-largest directory publisher in the US and means it will make half of its revenues and nearly half its profits in the US.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.