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Standard Life hunts agency for demutualisation brief

Marketing Week

Standard Life, Europe’s largest mutual life assurance company, has started talks with creative agencies about a campaign heralding its proposed demutualisation next year. It is expected to put out to pitch a through-the-line brief focusing on its corporate brand rather than the four core companies in the Standard Life group. The core businesses are The […]

Cosmos calls £6m advertising review

Marketing Week

Travel company Cosmos is conducting a major review of its advertising business, worth &£5.5m, as it plans a major campaign for next year. The company has also put the media buying for five of its brands out to tender and is holding a pitch for the creative account of its biggest brand, Cosmos Holidays. Cosmos […]

Yell buys US directory company

Marketing Week

Yell, the UK telephone directory publisher, is buying US directory company TransWestern for $1.6bn (&£829m). The deal will see Yell’s US arm, Yellow Book, become the fifth-largest directory publisher in the US and means it will make half of its revenues and nearly half its profits in the US.

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