Chrysalis Radio has revealed plans to launch a FM ‘talk’ station for the West Midlands called WBC. It is planning to bid for the regional licence when it is advertised next month.
While most people still think there is too much advertising to youngsters, opinion is divided on how much influence it has – and on which children
The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media. The spend on online advertising tripled in the past two years. This year, the Government is expected to spend about £4m on the medium. The appointment of the new roster, which […]
Carphone Warehouse will launch its first fixed-line telephone service for consumers on Monday, and hopes to sign up more than 200,000 customers over the next 12 months. The service, called Talktalk, which uses the tagline “landline calls for less”, will run over the Opal Telecom network, acquired by Carphone Warehouse last November (MW November 14, […]
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.