CIA rehires md for new business role

CIA is to rehire the former managing director of its Interactive division, Rob Norman, who left in January last year to become senior vice-president of sports marketing operation Prisma Sports & Media.

Sources say he will rejoin CIA in a business development role which will include new media acquisitions.

“We are still in discussions but this will be a developmental and entrepreneurial role,” says Norman.

CIA group chief executive David Reich confirmed Norman’s hiring and that his role “might include new media business acquisitions”.

The company plans to invest heavily in a new strategic planning unit that will guide advertisers through new media.

The news came as the group announced its results for the year ended December 31 1997. Pre-tax profits were up 27 per cent to 9.5m, while turnover was up 25 per cent to 968m.

At the time the results were announced it emerged discussions had taken place between WPP and CIA about closer ties, but CIA stressed it wished to remain independent.

Last year, CIA Medianetwork acquired equity stakes in new media companies such as Good Technology in the UK, Muchmedia in Spain and MQI in Germany.

CIA is believed to be in dis-cussions with Dentsu/Y&R about a joint media operation in the Far East.

Recommended

DIGESTS

Marketing Week

Martin Giles has been appointed publisher and editorial director for CFO Europe, a new monthly magazine published by The Economist Group and due for launch on April 24. Grner & Jahr, the publishing group, has promoted Jessica Burley, group ad director, to the newly created position of publishing director for Prima. United News & Media […]

Digital opens door for advertiser TV

Marketing Week

In a little over four weeks Schweppes will become a member of a growing band of advertisers – those exploring the world of broadcasting. The vehicle it has chosen is the staging of the second Schweppes Euro BaSchhh – an alternative Eurovision song contest to be broadcast on Channel 4 on May 2. Broadcast after […]

Clients must learn how to read media

Marketing Week

I read with interest Stephanie Bentley’s media analysis regarding recent concerns expressed by John Hooper, director general of ISBA, and others about the low level of media literacy among clients (MW March 26). As an advertiser who much values its long-established working relationships with its media buying agencies, CIA Medianetwork and Mediacom, I would totally […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now