CIM revokes status of 46 marketers

The Chartered Institute of Marketing (CIM) has revoked the Chartered status of 46 marketers after its annual audit.

CIM

The number is down from the figure of 87 marketers who had their Chartered Marketer status revoked last year.

Each year, the CIM randomly audits 10 per cent of its Chartered Marketers to ensure they are keeping up to date with changes in the marketing profession and maintaining their effectiveness as professional marketers.

Those selected must produce evidence of their 35 hours of continuing professional development (CPD) activity to the Institute to prove they are meeting the requirements of Chartered marketer status.

David Thorp, director of research and professional development at the Institute, says: “It’s important that all marketers on our Chartered CPD Programme maintain their commitment to professional development and continue to learn and develop. Those who have already achieved Chartered Status and fail to do so will lose their hard-earned Chartered Marketer status, and risk damaging their professional reputation.”

Almost 14,000 marketers around the world are now involved in the Chartered CPD Programme, up 34 per cent on 12 months ago.

The Chartered Institute of Marketing is the only body with authority from the Queen’s Privy Council to confer Chartered Marketer status on individuals.

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