Skinner joined Cineworld in April 2007 and has developed a new brand strategy with his team for the chain, including the introduction of marketing programmes with Pru Health and Tesco. During his tenure a new website launched last November.
The changes also see Suki Dhadwar is promoted from operational finance manager to vice president of financial operations and Tony Yoe is promoted from commercial finance manager to vice president of commercial finance
Yoe joined the defunct UGC chain in February 2001 and played a key part in the completion of its sale to Blackstone and the financial integration of both Cine-UK and UGC.
Cineworld is joint owner with Odeon Cinemas of the sales house DCM, headed by managing director Martin Bowley.
Cinema attendance has been rising steadily this year boosted by new 3D technology.