Circus has created a new &£1.9m flood-awareness campaign for the Environment Agency, which will be rolled out this week.
Readers of last week’s cover story will have no doubt noticed the presence of Formula One supremo Bernie Ecclestone. It has been brought to the Diary’s attention that Uncle Bernie bears a striking resemblance to the guru of pop art himself, Andy Warhol (although it must be said that it is a somewhat decayed similarity. […]
JVC has agreed with Ben Sherman, Adidas and Thomson Holidays to offer cross-promotional activity around its sponsorship of Euro 2004. SP Active brokered the deal, which will include staff and sales incentives.
The Diary is always impressed by stories of those who give up their spare time to raise dough for charity. So news of Hovis marketing manager Simon Foster’s efforts was just the Diary’s cup of teacake. Foster, who is dedicated not only to the brand’s pledge to raise £1m for the NSPCC, but also to […]
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.