Citigate Albert Frank has created a £2m TV campaign for Scottish Widows. The campaign, which breaks next week, shows the ‘Widow’ backstage, encouraging performers and actors to take to the stage.
Dr Pepper, the Coca-Cola Great Britain drinks brand, is to sponsor the second series of MTV prank show Punk’d, hosted by Ashton Kutcher. The first series had no sponsor.
“Having worked in ITV where the regulator was outside, the effectiveness of the governors over what we do and don’t do is much greater than the [Independent Television Commission’s] ever was over commercial television.” British Airways’ business class passengers demand up-to-the-minute information on topical matters. It’s a good job, then, they have the airline’s Business […]
Lever Fabergé has confirmed it is launching a shower and bath product range under its Lux brand, as exclusively revealed in Marketing Week last year (November 20, 2003).
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.