Citroën brings in Orla Kiely for limited edition DS3 model

Citroën has enlisted designer Orla Kiely to produce an exclusive line of its DS3 model.

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Externally the Orla Kiely Collection will showcase four body colours and four different roof designs that will feature Kiely’s signature stem or acorn patterns.

DS3 chief designer Mark Lloyd says: “Citroën has a continuing affinity with the worlds of fashion and design, exemplified by the chic DS and iconic 2CV – archetypal models reflecting the glamour and enduring style of their period.”
A Kiely stem graphic will also feature on the rear tailgate, with an additional signature positioned in the middle of the rear spoiler.

Interiors of the car will consist of leather seats with Orla Kiely multi-coloured headrests and stem or acorn print carpet mats.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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