City AM, the free morning daily newspaper for London’s financial and business community, has promoted head of advertising Jeremy Slattery to the new position of sales director. Previous sales and marketing director Jeremy Phillips has left the company without a job to go to.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.