CK One launches radio talent contest to find UK’s best DJ

The Calvin Klein fragrance, CK One, is launching its first national radio promotion in an initiative that will see rival networks Kiss and Galaxy join forces to create the programming for the campaign.

EMAP Advertising’s Kiss Network and Global Radio’s Galaxy Network will work together to find the UK’s best mixing DJ. The eight-week campaign launches on Monday across the networks’ breakfast shows with the question “Are you the CK One?”The campaign will include onand off-air activity, including trails, live reads, a series of showcases, a syndicated two-hour special CK One show and a one-week, spot pre-Christmas ad campaign.

A microsite will be launched to allow listeners to submit their entries online at www.areyoutheone.co.uk.

Calvin Klein Fragrances marketing manager Charlotte Broadbent says the company wants to “leverage the long standing music association with the brand, to maintain an affinity with our core audience and create impact around the cluttered pre-Christmas, key selling period.”

The CK One showcases will be held in three shopping centres: Bluewater, Kent; Trafford Centre, Manchester; and Metro Centre, Newcastle.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now