Classic Gold, the UBC Media-owned station, has signed a sponsorship deal with Luminar Leisure-owned bar chain Chicago Rock Café. The deal includes several programmes on the station including Tony Blackburn’s Saturday morning show.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.