Global investment house Credit Suisse is launching a new Internet service and has appointed Claydon Heeley Jones Mason to handle its £10m European direct marketing business.
The product is called Global Investor Portfolio and is reached through Credit Suisse’s portal, Credit-Suisse.net.
It is the first time Credit Suisse has moved into retail banking and stockbroking. Previously, customers needed £250,000 deposited before the 144-year-old, Zurich-based, group would act for them. But the new Global Investor Portfolio account is open to anyone with £602.
The Global Investor Portfolio service is aimed at 35-45 year-olds and will enable customers to manage their own investments.
Initially, the portfolio will be available only through the Internet and will enable customers to buy and sell shares through every major stock market, make deposits in sterling, US dollars, Swiss francs and euros, and invest through up to 90 investment funds.
A telephone dealing service will follow next year. The product will initially launch in the UK and Germany and will be rolled out over the next few months to the rest of Europe, including the Benelux regions and Spain.
BMP DDB was appointed to handle the above-the-line advertising last year.
The agency is thought to be developing a new advertising campaign to break early next year.