Royal Mail has retained Claydon Heeley Jones Mason on its £4m sales promotion business, but has dropped Triangle Communications from its roster. Triangle has been replaced by independent agency Billington Cartmell.
The main brief for this year is to promote first class stamps over the Christmas period. Omnicom agency Claydon Heeley Jones Mason has devised a scratch card campaign in partnership with Celador’s Who Wants To Be A Millionaire? that offers a top prize of £1m (MW June 26).
This campaign will be preceded in October by a promotion for Airsure, Royal Mail’s international delivery service that ensures parcels are dispatched from the UK by the first available flight, and tracked electronically to the point of delivery.Plans for next year’s promotions have as yet to be decided but Royal Mail head of marketing services Paul Troy says: “The challenge is to find a big idea for the next year” (MW June 26).
The sales promotion account has been awarded for two years with an option to extend the deal further. Triangle did repitch, alongside a number of other agencies.
Separately, Royal Mail has continued its policy of streamlining its management team with two more high-profile departures. Operations director Mike Linsell and Royal Mail International managing director Kevin Williams have both followed UK managing director Jerry Cope out of the company.