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Aveda raids L’Oréal for Europe chief

Marketing Week

Beauty company Aveda has appointed Emanuel Rey as European marketing director. He joins from cosmetics company L’Oréal, where he worked in the marketing department. Rey will be responsible for developing the brand across Europe and will be launching Aveda in new markets such as France, Spain and Scandinavia over the next two to three years. […]

New Balance sports brand lines up move into fashion

Marketing Week

Athletics brand New Balance is to launch a range of fashion sport shoes, its first dedicated fashion line. The PF Flyer brand will be launched in April in the UK, Italy, France and Japan. The brand will launch with low-cut and high-cut styles in two or three colours. A leather range will follow in August. […]

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