Clear Marketing, the Manchester-based agency, has created a TV campaign for Guardian Media Group-owned radio station 100.4 Smooth FM in the North-west. It is designed to raise awareness of the broad range of music played on the station and breaks on April 4…
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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