A new service has been launched by Royal Mail, in partnership with UKChanges, to provide SMEs with a secure, web-based service for data cleansing and enhancement. Clear Prospects allows customer data to be uploaded, screened and enhanced, while prospect data can be downloaded. Typical data costs are 5p per consumer record and 11p per business record.
Keith Jones, head of data strategy at Royal Mail, says: “Direct mail is an extremely powerful channel to retain and recruit customers, and underpin business growth. Solutions like Clear Prospects simplify and speed up the campaign process, putting data management software directly in the hands of the end users.”