Clearasil has launched a &£4.5m campaign to promote the new Clearasil Ultra range. Created by McCann Erickson, the TV ads show a girl achieving clearer skin in three days.
As financial service providers fight over which of them offers the lowest interest rates, research flags up another feature that shouldn’t be overlooked – credit card design
Patex is believed to have shortlisted FCB/London, Saatchi & Saatchi and Vallance Carruthers Coleman Priest for its advertising business.
The Royal British Legion launches a new campaign this week, as the UK prepares to commemorate the 60th anniversary of the end of the Second World War. National press ads, created by Citigate Albert Frank (CAF), feature case studies of how the Legion helps Second World War veterans, in order to raise awareness of the […]
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.