CLK gets one up with Mercedes

As a brand specialist, CLK was intrigued to read the article on how Mother plans “Virgin-style” brand stretch into magazines, retail and products such as fashion. It’s a bold move for an ad agency and certainly flexes the brand in a highly innovative way.

I have to reveal, however, that CLK beat Mother to it – the Mercedes CLK was launched in September.

Jonathan Hall

Marketing consultant


London W1


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