Club 18-30, the Thomas Cook-owned brand, has appointed Nexus/H to handle its integrated advertising account. It is part of new positioning for the holiday company.
The agency is working on a new logo and branding for the brand as well advertising and an overhaul of its website. It will also create a summer brochure for next year’s season.
It aims to update the company’s image and reflect the variety of holidays that it offers. It is keen to remind consumers that it offers beach holidays as well as trips for clubbers and people looking to socialise. There will also be a campaign to drive awareness of its products.
The overhaul of the brand follows the promotion of its head of sales and distribution Stephen Vaughan to managing director. He replaced Paul Little, who stepped down from the role but remains with the company (MW January 10).
The company decided against launching its traditional New Year campaign this year as part of a review of its communications. It is understood that it has been keen to shed it laddish image.