Club 18-30 has refreshed its brand with a new logo designed by Fellowship Productions. New advertising is also expected in early 2005, from Saatchi & Saatchi.
The Newspaper Society has appointed Robert Ray as marketing director.
Weston Group, which owns and operates the London Heliport, is offering a series of sponsorship packages totalling &£1m. The group is seeking luxury goods and prestige car manufacturers to display their logos on the landing area, which would be visible from the air, and to brand the hoardings around the apron perimeter. There will also […]
Wanadoo is understood to have appointed Dare to its Â£10m digital marketing account following a pitch against Agency Republic, Profero and TBWA/GGT.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.