The Jamie Oliver group is looking for “four or five” brands with global presence to underpin its partnership strategy and be “part of the family”.
Marc Jacobs is using real people plucked from its Instagram and Twitter fanbase to front its global advertising campaign.
The Festival of Marketing, created by the teams at Marketing Week, Econsultancy, Creative Review and Design Week, has taken the award for Event Of The Year at the 2014 PPA Awards.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.