The Jamie Oliver group is looking for “four or five” brands with global presence to underpin its partnership strategy and be “part of the family”.
Marc Jacobs is using real people plucked from its Instagram and Twitter fanbase to front its global advertising campaign.
The Festival of Marketing, created by the teams at Marketing Week, Econsultancy, Creative Review and Design Week, has taken the award for Event Of The Year at the 2014 PPA Awards.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.