Clunes the new face of Bacardi Breezer
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Marks & Spencer is to roll out its Limited Collection brand, supported by a specially designed shopping area in stores and dedicated staff, making it the biggest womenswear brand from the troubled retailer since the launch of Per Una.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
DreamWorks has signed a licensing deal with Procter & Gamble for its animated movie Shrek 2, and not Disney as stated in last week’s article.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.