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‘What happens when you get there?’: What to do when CMO is not your end goal
While CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
You could be excused for thinking otherwise, but not all marketers aspire to be a CMO. Whether they want to avoid management responsibilities, aim to launch their own brand, would prefer to remain as hands-on creatives, or have their sights set on a role even further up the corporate ladder, many marketers picture their ideal job title as one other than CMO.
“When I was growing up in my career, all I did want to do was be a CMO,” says Jonathan Earle, managing director of gambling brand Sportradar. “What was very interesting was talking to a mentor who said: ‘What happens when you get there? What are you going to do then?’”