CMO tenure and marketing effectiveness: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
The marketing merry go round
The post pandemic recruitment market remains a challenging place. A combination of promiscuous employees, greater demands for flexibility and a disconnect in the supply and demand for essential skills has made hiring, retaining and replacing staff a real challenge.