CMO tenure and Corona’s ‘do nothing’ strategy: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the decline in CMO tenure to Corona strengthening its brand, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
All publicity is good publicity
When the pandemic hit and coronavirus first became widely talked about there was much debate about the impact it would have on the sales of its beer brand namesake Corona.