CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges

An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.

Senior marketers from brands including Boots, NatWest, CALM, Tesco Mobile, TikTok and Lucky Saint have been revealed as judges for the 2023 Marketing Week Awards.

As always, this group is unrivalled, both in terms of seniority and expertise, as well as number.

Some of the biggest, most experienced names in marketing are on the jury, including Margaret Jobling, group CMO at NatWest Group, Jane Stiller, CMO at ITV, Giffgaff CMO Sophie Wheater, Tesco Mobile’s chief customer officer Rachel Swift, Boots CMO Pete Markey, Capita CMO Antonia Wade, Andrew Geoghegan, CMO of PZ Cussons, Jo Pettifer, vice-president of UK & Ireland marketing at Salesforce and Octopus Energy Group’s global director of product and marketing, Rebecca Dibb-Simkin.

They are joined by marketing heavyweights Toby Horry, brand and content director at TUI UK, Nicole Melillo-Shaw, director of commercial operations at Volvo UK, Anouschka Elliott, managing director and global head of marketing at Goldman Sachs Asset Management, Emma Isaac, head of marketing at Waitrose, Matt Jennings, CMO at CALM, Kerttu Inkeroinen, marketing and ecommerce director at Lucky Saint and Isobel Sita-Lumsden, head of B2B marketing for Europe at TikTok.

The full list of judges can be viewed here.

The Marketing Week Awards is now open for entries, ready to once again celebrate the most effective, creative and innovative work in the industry.

Brands, agencies, PR firms and analytics and marketing technology companies are all invited to submit their work. The awards cover every aspect of marketing, from strategy through to execution.

New for 2023, we now have three dedicated B2B categories: ‘Brand Building Excellence in B2B’, which will champion those focusing on brand and driving B2B forward by investment in storytelling; ‘Best Use of Account Based Marketing’, which celebrates achievement in the emerging targeting method, while the ‘Business of Business’ category celebrates the best of everything in B2B, from events to lead generation.

Additionally, every applicable channel and special category is open for a B2B brand and/or their agency to enter.

The Marketing Week Awards are reassuringly difficult to win, with all entries subject to a rigorous and forensic analysis by our jury. For every category, entrants will be asked to illustrate achievements against business objectives and show how activity serves strategy.

Success will be celebrated widely, with winners displayed on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.

Big winners in 2022 included Grand Prix victor Wickes and their agency Team ITG for the impact of their segmentation work.

Gary Kibble, chief marketing and digital officer at Wickes, said of the win: “Taking home the Grand Prix Award from the 2022 Marketing Week Awards was an absolute highlight of our year as a marketing and digital function at Wickes. Against a hugely accomplished and talented field, we were delighted and honoured to win a number of awards in what was an awesome ceremony and celebration of marketing brilliance and effectiveness.

“Winning the award was further endorsement of the work Wickes undertook with Team ITG to better understand customers’ home improvement missions and serve relevant content both inside and outside the Wickes ecosystem.”

Thomas Gwin, group strategy director for insight & effectiveness at BBH, which won in 2022 for its work with Barclays, Tesco and Tesco Mobile, added: “From a BBH perspective, the Marketing Week Awards are an important fixture in the effectiveness calendar and represent a great opportunity for us to demonstrate our commitment to creative work that unequivocally makes a difference.”

Last year’s Marketing Week coverage can be found here, with winners’ stories, interviews and dedicated podcasts.

The deadline for entries is 3 May with an early bird offer available until 19 April. Winners will be unveiled at a ceremony in November.

For more information on categories, criteria, how to enter and a full list of confirmed judges, go to the Marketing Week Awards 2023 website.



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