CNBC is considering taking legal action against the Independent Television Commission over its decision to reprimand the channel for broadcasting a TV series on the single currency that had been funded with European Commission grants.
J Walter Thompson has created a Â£4.8m global brand ad campaign for Reckitt Benckiser’s renamed hair-removal range Veet, formerly Immac.
Liquorice has been appointed to work on Kettle Foods’ on and offline marketing after pitching against 12 other agencies.
Linda Genower, managing director of IPC Media’s women’s weeklies division, is leaving the company. Her departure follows the appointment of Sylvia Auton as chief executive last week.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.