Rapidly growing social media platform Snapchat, which allows users to send temporary videos and pictures to each other, has confirmed it is planning to roll out its own ecommerce platform. But it must not stray too far from its entertaining tone if it wants to keep its young user base engaged.
Despite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
Good news this week for the world’s taxi drivers. Suddenly after months of aggressive market expansion Uber is looking vulnerable and all of it is self-inflicted.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
With the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.