Rapidly growing social media platform Snapchat, which allows users to send temporary videos and pictures to each other, has confirmed it is planning to roll out its own ecommerce platform. But it must not stray too far from its entertaining tone if it wants to keep its young user base engaged.
Despite declining industry sales, Trinity Mirror is launching a weekday newspaper with no website, which the company’s marketing director and the newpaper’s publishing director Zoe Harris says will target time-poor readers.
Good news this week for the world’s taxi drivers. Suddenly after months of aggressive market expansion Uber is looking vulnerable and all of it is self-inflicted.
At our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
The price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.