Co-operative Group is combining its banking, Travelcare and Co-operative Insurance Society operations under one roof. The &£1m pilot project is part of an initiative to integrate businesses ‘which share the same values’.
Toyota has appointed Mark Hall as general manager of vehicle marketing. Hall moves from his position of general manager of communications at the car manufacturer.
Cabal Communications’ publisher for Front magazine, Simon Maxwell, has left to join Future Publishing as the publisher of Total Film, T3 and Home Entertainment.
Brand Learning beat off competition from Bartle Bogle Hegarty to be named Barclays Bank’s ‘Agency Partner of the Year’. It is currently helping Barclays improve its customer insight operations.
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.