Euro RSCG London has created TV advertising to promote the Co-op’s conversion of its entire range of own-brand coffees to Fairtrade.
From the MMR controversy to the declining sparrow population, contradictory research makes it hard to know what to believe, according to Torin Douglas
EuroBusiness magazine, published by Formula One supremo Bernie Ecclestone, is to shut down. Earlier this month Ecclestone closed the glossy F1 magazine.
And just in case recent stories have put you in any doubt about Drew Thomson’s commitment to his job, here’s a quote from The Times, last week, in a feature on ‘The Young Guns’ of the boardroom. ‘I’m not looking beyond Air Miles. It’s my belief that if you do a good enough job, people […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.