Co-op financial arm hunts for direct marketing agency

Co-operative Financial Services (CFS) is looking to consolidate its below-the-line activities by appointing its first lead direct marketing agency.

The Manchester-based financial services company is speaking to agencies and expects to conclude the review within two months. The group was formed in April 2002 to bring together the Co-operative Bank, the Co-operative Insurance Society (CIS) and internet bank Smile under the same leadership.

CFS has previously appointed separate agencies on a project basis and has worked with regional specialists including Blacksheep, The Chase and WWAV Leeds. However, it is looking to reduce the total number of agencies being used and to concentrate working with one agency strategically across the brands.

The eventual lead agency will be supported by two or three specialist agencies. The review is being led by marketing communications head Kelvin Collins.

Farm’s relationship with Smile, which includes above-the-line work, is not affected by the review. A company spokesman says there are no plans to review its planning or buying at this stage.

It is not known how big the account is, although direct marketing makes up a substantial part of CFS’s marketing budget.

Last week, the group announced that it had appointed David Anderson as chief executive (MW last week), following the sudden exit of former boss Mervyn Pedelty in December.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now