The own-brand Healthier Choice range of around 100 products is being rolled out to Co-operative and Somerfield stores from now until the end of September.
The launch has been made to coincide with early summer when “there is a greater focus towards diet and health as people try to get in shape for their summer holidays”, says Co-op.
Two elements make up the Healthier Choice range – products which have controlled overall calorie counts and less than 3% fat, and reduced products which have 50% less fat, salt or sugar than standard equivalents.
All products within the range also carry “green dots”, which The Co-operative uses across its own-brand offering to highlight healthier products and key nutritional messages. This is in addition to the traffic light information on fat, saturated fat, sugar and salt, accredited by the Food Standards Agency,
New products within the revitalised range include Healthier Choice Sweet Chilli Chicken Noodle Salad, two crustless individual 160g quiches – Healthier Choice Crustless Cheese and Onion Quiche and Healthier Choice Crustless Quiche Lorraine – and Healthier Choice BBQ Chicken Wrap.
Last year, sales of The Co-operative’s healthy own-brand product range were up by almost 20% year on year (EPOS).