Co-op launches online TV channel

The Co-operative group has launched an online TV channel to showcase its ethical credentials as part of a sponsorship deal with ethical media site

The supermarket to financial services group will gain a permanent outlet for its various campaign film clips and programmes on themes ranging from fair trade to cruelty-free household products and beauty products at

It is also namechecked as a supporter on the main site, which features films from companies such as Divine on fair trade chocolate and non-profits such as the Fair Trade Foundation.

The site has been created by ethical publishing, media and events company Hand-Up Media and is designed to be funded via sponsorship and advertising.

The Co-operative launched a £10m TV advertising campaign in February featuring Bob Dylan’s iconic song “Blowin’ in the Wind” designed to re-establish it’s ethical credentials.

Marketing Week recently revealed the campaign had boosted the “general impression” of the Co-operative brand from 7 in January to 19 in March on YouGov’s BrandIndex measure


SABMiller reports dip in demand

Marketing Week

SABMiller, owner of the Miller Lite, Peroni and Grolsch brands, says that sales of its lagers fell 1% in the last quarter as the economic downturn impacted demand. The brewing giant says lager volumes fell 1% in the three months to March 31 on an organic basis, blaming deteriorating economic conditions and a fall in […]


    Leave a comment