Co-op names first group brand director

The Co-operative has named David Magliano, former London 2012 marketer, as group brand director, tasked with developing a consistent brand strategy across the Group’s business divisions.

Co-op Bank

He will have responsibility for all developmental aspects of the brand and its communication across the Group’s businesses, which include food, banking, insurance, funerals, legal services and pharmacy.

He will also look after digital media, social media and sponsorship.

The role has been created as part of an overhaul of group marketing, led by group marketing director Gill Barr. The Co-op has also created a group insight role and is looking to appoint a head of digital to ramp up the Group’s activities in this area.

Magliano previously led marketing for London’s successful 2012 Olympic bid. He also led marketing for England’s failed 2018 World Cup bid.

He was also director of sales and marketing for low cost airlines easyJet and Go and was awarded an MBE in 2006.

Barr says: “David is a high calibre, proven marketer and his appointment underlines the importance we are attaching to the further development of our brand within the UK.”

Barr was appointed in February last year tasked with unifying the Co-op brand across its divers business divisions. Read Marketing Week’s recent Q&A with Barr, where she talks about the challenges the Co-op faces and its group strategy.

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