Co-op is looking to launch its own-label brand of smoothies next year. The drinks will be a cheaper alternative to other brands stocked, including Innocent, which launched in Co-op stores in April. The Co-op drinks, as yet unnamed, will be available in two flavours and packaged in 250ml and one-litre bottles.
There are so many depressing angles to this story that the Diary has spent the past half-hour underneath a desk, weeping gently between swigs from a bottle of fortified British wine. However, duty calls, so here goes. Staff from Golley Slater recently took place in a team-building exercise (depressing fact No.1). Each was put in […]
Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products. Cutbill will act as part-time chief executive of ci2i. It is his first project since he left Saga in March (MW March 10), following a […]
Transport for London has shortlisted five agencies for its £10m media planning and buying account. PHD, the incumbent, is up against Carat, MediaCom, Starcom and Mediaedge:CIA for the three-year contract.
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The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.