Co-operative Group to sell door-to-door funeral services

The Co-operative Group is to start selling its funeral services door-to-door in an initiative that claims to be the first of its kind in the UK. The company will use its 3,000 insurance salesmen to carry out the sales.

It is the first time that the Co-operative Group has sought to overlap its insurance arm, Co-operative Insurance Services (CIS), and its separate funeral services business, Funeralcare. Recently appointed marketing director Craig Shannon is overseeing the integration of Co-operative Bank and CIS into Co-op Financial Services. In a separate venture, Co-op is test marketing a branch combining the bank, CIS and travel business Travelcare in central Manchester.

Unlike most other life insurance companies, such as Prudential, which has axed its direct salesforces in recent years, CIS maintained its door-to-door salesmen as its primary distribution. Its main products have traditionally been life insurance, pensions and savings products. More recently it has diversified into mortgages and home and motor insurance.

Under the funeral plan, customers will be asked for a single up-front payment for a funeral service provided by Funeralcare, without having to take a medical. Different service level options will be offered.

Co-op bank is also launching a “carbon-dioxide conscious” car loan this week, where a donation by the bank to Climate Care will offset 20 per cent of emissions.


American football to launch £5m UK push

Marketing Week

The National Football League (NFL) is to launch a £5m marketing push to generate UK interest in American football before the start of the season in September. The NFL has made the UK market its international priority and the campaign marks the beginning of a wider five-year plan to make American football a leading UK […]

Everton first club to sell gas and electricity

Marketing Week

Everton Football Club is set to sell gas and electricity to its fans following an affinity partnership deal with energy company Atlantic Electric & Gas. The gas and electricity product is likely to be branded as “Everton”. The partnership deal will make Everton the first English football club to sell gas and electricity. It is […]


    Leave a comment