Coca-Cola has appointed former Birds Eye Wall’s Cornetto marketing director Bobby Brittain as brand director for youth and adult soft drinks. He replaces Dave Tucker who left to join Ferrero Rocher UK (MW, June 3).
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.