Coca-Cola axes Lean Mean Fighting Machine after porn scandal

Coca-Cola has axed Lean Mean Fighting Machine from its digital agency roster, following a Facebook campaign for its Dr Pepper brand that included a reference to a porn film.

Dr Pepper model
Dr Pepper model

The company acted after parent’s groups attacked it for a Dr Pepper promotional Facebook campaign, which hijacked users’ statuses and posted embarassing updates.

The most offensive status update saw a a 14-year-old girl’s status updated, making reference to a pornographic movie. The status update pretended the girl had watched a notorious video called ’2 Girls 1 Cup’ and said, “I watched ’2 girls one cup’ and felt hungry afterwards”.

A Coca-Cola spokesperson confirmed: “We have stopped all our ongoing work with Lean Mean Fighting Machine and have come to a mutual agreement to end our relationship with the agency”.

In addition to Dr Pepper, the agency has also lost work on Coke Zero, which it only won a few weeks ago.

The spokesperson adds: “We take full responsibility and will be reviewing our promotional procedures. We will take all steps necessary to ensure this does not happen again”.

This story first appeared on pitch

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