Coca-Cola is being investigated by US federal prosecutors over allegations of inflated sales through fraudulent marketing and improper accounting. The claims have been made by a former employee and Coca-Cola says it will co-operate with the inquiry.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
The Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.
Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.