Coca-Cola boss defects to British Gas

Centrica-owned utilities company lures Coca-Cola marketer Andrew Mann to head marketing

Former Coca-Cola marketer Andrew Mann has been appointed head of marketing at British Gas Trading.

Mann replaces Colin Woodcock, who left the company in October after being in the job for just two months. Woodcock, formerly head of brand marketing at Barclaycard, rejoined the credit card company as head of marketing strategy (MW October 12).

Mann will be responsible for advertising, campaign planning, affinity marketing and direct marketing. He will report to Kath Kyle, who is currently acting director of marketing.

Kyle replaces Ian El-Mokadem, now managing director of Centrica Telecommunications. Kyle was previously head of marketing, planning and pricing at British Gas Trading.

Mann has 14 years’ experience in marketing soft drinks at Cadbury Schweppes and Coca-Cola. He was marketing director of Schweppes GB, responsible for the launch of Oasis and Dr Pepper. He moved to Coca-Cola after its &£1.1bn acquisition of Cadbury Schweppes, and he became global brand director for Dr Pepper and later global brand director for Canada Dry.

British Gas Trading, owned by Centrica, markets gas and electricity in the UK through its British Gas and Scottish Gas brands. It has about 14 million gas and 4 million electricity customers.

BMP DDB handles creative work for the company and OMD UK handles the media.

British Gas is also looking internally and externally for a new director of marketing.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now