Coca-Cola consolidates media planning and buying account to Starcom MediaVest
Coca-Cola has consolidated its $350m (£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.
Coca-Cola has consolidated its $350m (&£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.