Coca-Cola consolidates media planning and buying account to Starcom MediaVest

Coca-Cola has consolidated its $350m (£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.

Coca-Cola has consolidated its $350m (&£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.

Recommended

Former Starcom exec to arbitrate on ITV disputes

Marketing Week

Ofcom has appointed former Starcom Motive vice-chairman David Connolly as the adjudicator responsible for ruling on disputes between the advertising community and the merged Carlton and Granada. Connolly will rule on disputes arising out of the operation of the contract rights renewal (CRR) remedy that is being put in place to protect advertisers and their […]