Coca-Cola consolidates media planning and buying account to Starcom MediaVest

Coca-Cola has consolidated its $350m (£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.

Coca-Cola has consolidated its $350m (&£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.

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