Coca-Cola has consolidated its $350m (&£206m) media planning and buying account to Publicis Groupe’s Starcom MediaVest network in the US, moving the business out of Interpublic’s Universal McCann.
Procter & Gamble (P&G) is spending over Â£3m to market its revamped Febreze fabric conditioning range early next year.
The Department for Education and Skills is launching Europe’s first dedicated TV channel for the school workforce. A consortium made up of Carlton Communications, the Institute of Education, University of London and Brook Lapping Productions, will run a pilot of the channel early next year.
Ofcom has appointed former Starcom Motive vice-chairman David Connolly as the adjudicator responsible for ruling on disputes between the advertising community and the merged Carlton and Granada. Connolly will rule on disputes arising out of the operation of the contract rights renewal (CRR) remedy that is being put in place to protect advertisers and their […]
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.