As the restrictions on trade are slowly eased in the UK, more retail brands are going to be able to open for business in some capacity. All are desperate to. The loss of income has been debilitating and will prove to be fatal for some. There are considerable logistical challenges to ensure the health and wellbeing of staff and customers.
It’s also a huge job of insight. There are likely many customers out there chomping at the bit to get out and back into shops and restaurants. Witness the queues to enter McDonald’s last week when some of its drive-through outlets were opened. Others will take longer to return, will need more time and metaphorical hand holding.
It’s tough. Relatively easy to shut your doors, considerably more difficult to reopen with so many moving parts. It requires insight, empathy and good communications. Sounds like the job for a good marketer.