Coca-Cola GB appoints marketing director
Coca-Cola has appointed Cathryn Sleight, former marketing chief of Allied Domecq and Britvic, as marketing director of Coca-Cola GB. She replaces Julia Goldin.
Coca-Cola has appointed Cathryn Sleight, former marketing chief of Allied Domecq and Britvic, as marketing director of Coca-Cola GB. She replaces Julia Goldin.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.