Coca-Cola Great Britain unveils new Piccadilly Circus sign

Coca-Cola Great Britain has unveiled its new Piccadilly Circus sign, claimed to be the UK’s largest permanent LED display. The ‘intelligent’ sign can interact with people on the ground and alter its messages according to the weather.

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Marketing Week

Sticking with Grey London – well, it’s autumn, so the colour’s apt – the agency seems to have decided that its building should cease to reflect its name. Unable to find the agency’s grey, post-war office building last week, the Diary was forced to ask a passer-by, who pointed silently at a bizarre edifice at […]

Times Newspapers strikes deal with O2

Marketing Week

Times Newspapers has made a deal with mobile network O2, to support the latter’s sponsorship of the England team during the Australian Rugby World Cup. The deal will see a combination of sponsorship and advertising across The Times, The Sunday Times and Times Online.

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